Playful Corp. Launches Open-World Sandbox Game Creativerse May 8


Creativerse satisfies human desire to “create;” brings along 2.6 million players from Early Access

MCKINNEY, TX — May 2, 2017 — Playful Corp. today announces that Creativerse, the free-to-play, open-world sandbox game featuring an adventure as big as your imagination, will officially launch for PC and Mac on Steam, May 8.

More than two years ago, Creativerse quietly debuted on Steam’s Early Access program. Since then, bolstered only by word-of-mouth and paired with an open-eared, responsive development team, the game surpassed 2.6 million players in grassroots growth. Now, Playful is officially launching the game as a complete experience, opening the doors to an even bigger audience, and all while development continues full-steam ahead.

“The response to Creativerse has been staggering, given our under-the-radar strategy for marketing during Early Access,” says CEO and Playful Founder, Paul Bettner. “It shows people are hungry for this type of game, one that makes it delightful and easy for anyone to build anything they can imagine. And it’s really gratifying to see how much our players enjoy being involved in the development process, as their feedback was invaluable in making the game what it is today.”

Creativerse is a massively multiplayer sandbox adventure, featuring a gigantic open world of breathtaking vistas, treacherous catacombs, strange, quirky creatures, and surprises around every corner. Players enjoy a mountain of materials, tools, and customization options for shaping their world, including intuitive crafting, a huge catalogue of blocks and decorative pieces and step-by-step guided blueprints to help players get started. Additional features include a simplified multiplayer experience that makes it easy to connect with friends in a private world, or find new friends in a public world. Early Access players have been particularly excited about the player-published adventure feature that allows them to share their creations with millions of other Creativerse players.

While some games launching from Early Access stop receiving updates, this will not be the case for Creativerse. The studio has ambitious plans, with a long-term roadmap focusing on tools to help players build faster and easier, more options to customize the game, including tinkering with under-the-hood gameplay mechanics, and better ways for players to share their creations with the world, including eventually adding an in-game marketplace where players can make real money from their work.

“If there’s one thing our players have taught us, it’s that their imagination and creative talent is as vast as the universe,” explains Daniel Havens, Creativerse’s game director. “The best thing we can do for them is continue providing more tools to unleash that creativity.”

Watch the Creativerse trailer:

For more information about Creativerse visit, or follow it on Facebook and Twitter.

About Playful Corp.
Playful Corp. is an independent game studio bringing joy to players, one game at a time. Located just north of Dallas in McKinney, TX, Playful is the creator of Lucky’s Tale, the premier game bundled with the consumer version of the Oculus Rift, and was founded by the co-creator of Words with Friends. The studio is inspired by the chance to build beloved characters, immersive worlds, and delightful stories. Visit Playful online at:

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